Parts Marketing
A practical programme for senior parts people. The emphasis is on reality and results. The training covers the essential skills required to increase parts sales by deploying proactive marketing initiatives.
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Parts Merchandising Retailing
A workshop based event that develops these essential parts skills. This is run by an experienced parts guru and involves a field visit to an approved center of retailing excellence.
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Parts Commercial Knowledge
These modules cover the core parts product groups and explain the features and benefits behind them. The aim of the training is to build confidence in the parts staff regarding the products they are selling.
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Service Commercial Knowledge
This course covers the development and promotion of items such as repair and maintenance contracts and out of season sales and marketing techniques.
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Warranty Management
The management of the warranty process is a key function in the Aftermarket business. It is important that managers understand the impact both financially and from a customer service viewpoint. This course provides the practical skills and knowledge to manage warranty effectively.
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Service Reception
This course provides the service personnel with the necessary skills to communicate effectively and efficiently with the customer with a view to improving levels of efficiency and customer satisfaction.
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Inventory Management
This course concentrates on the specific issues that contribute to effective inventory management. Systems, forecasting, obsolescence are all addressed in this course.
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Parts Selling
An essential course for parts personnel to ensure this profit centre of the business is maximized to its full potential. The course will arm parts staff with the skills to engage customers and increase parts sales and profit margins.
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Parts & Service Management
This course will arm the Service/Parts Manager with the necessary knowledge and skills to run a profitable and efficient department. The course will cover areas such as financial management & key performance indicators, people management, time management and the management of material resources.
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Cultivate the Aftermarket
Cultivate Aftermarket has two strategic aims:
- Increasing the dealers aftermarket business (sales and profit from parts and workshops)
- Delivering a positive and consistent aftermarket experience to our customers (improving CSI scores and brand image)
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