Think Globally and Act Locally

About VFM Associates

VFM Associates was established in 1986 as a specialist national sales training company and has since developed into a global organisation offering a wide range of training, consultancy and conferencing solutions.

The VFM advantage comes from:

  • the fact we genuinely get involved with our clients to deliver tangible results
  • the fact that all VFM people have credibility because of their track record
  • the fact that we have a unique and motivational delivery style

At VFM we believe in longstanding relationships. The fact that we are still trusted partners of our clients from the 1980’s is a valuable source of comfort to those who are considering embarking on their journey with us.

VFM People

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Client Sectors

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International Expertise

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Why VFM is like a rugby team

Rugby player

Rugby is a team game where the players must be different from each other but still share many personal attributes.

The differences are essential – if all the players were “big and beefy” the team would have a strong pack but would be outclassed in the backs. The team needs a fast little fly-half as much as a hard resilient prop forward.

The shared attributes are many; they include fitness, a common goal and technical ability. But most are attitudinal: a belief in the team, trust in each other, determination to win, self-motivation and confidence.

At VFM we reject the superficial approach: our results focus means that we will “pick up the ball and run with it” delivering time and time again.

A rugby shirt was chosen as our corporate clothing because it reflects “strength through diversity” where individualism, quality, action and success are equally meaningful to every member of the VFM team.